Balad Beast — 0.0 in streetwear form

The Campaign

GEKKO Agency produced a fully custom apparel collection for Heineken 0.0's Balad Beast campaign in Saudi Arabia — a bold initiative bringing the 0.0 brand to life through style and streetwear culture.

Brand-Forward, Brand-Compliant

Every piece was designed and manufactured in strict accordance with Heineken 0.0's brand guidelines, resulting in a collection that feels fashion-forward while staying true to the brand's identity.

From vibrant colorblocking to detailed branding and premium construction, the garments were built to make a statement in a market where non-alcoholic positioning demands a fresh, culturally relevant approach.

Factory To Riyadh

Beyond design and production, GEKKO managed the full logistics chain — coordinating transportation directly from our manufacturing partners to the campaign location in Riyadh, ensuring everything arrived on time and ready for activation.

The Balad Beast collection had to be culturally relevant, brand-compliant, and on the ground in Riyadh in time for activation. All three boxes — same delivery.