Upfront
Performance, engineered on recycled fibers
A dedicated performance line for Upfront — Performance Tee and Tank in an 80/20 recycled poly-elastane blend. Stretch, breathability, durability, and sustainability in the same garment.
Year
2024
Duration
Performance line
Services
- Material Development
- Sustainable Production
- Performance Engineering
The Brief
GEKKO Agency partnered with Upfront to develop a dedicated performance apparel line, engineered for movement and built with sustainability at its core.
The Garments
Together, we created the Upfront Performance Tee and Performance Tank — both crafted from an 80% polyester and 20% elastane blend using recycled fabrics.
The result is a product that delivers on stretch, breathability, and durability while staying true to Upfront's commitment to environmentally responsible production.
End-To-End Development
From fabric sourcing and material development through to final production, GEKKO managed the full process — translating Upfront's vision into a performance line that looks as good as it performs, without compromising on sustainability.
The hardest part of performance apparel is making it genuinely sustainable without losing the stretch and breathability the category demands. Recycled blends, engineered properly, close that gap.
Credits
- Creative Direction
- GEKKO Design Studio · with Upfront
- Material Development
- Recycled poly-elastane sourcing
- Production
- Türkiye sustainable hub
- Delivered
- 2024
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