Eminem · Universal Music Group
25 years of Slim Shady, collector-grade
The official 25th anniversary capsule for one of hip-hop's most iconic albums — varsity jackets, woven labels, and collector-grade detailing, delivered to the USA ready for release.
Year
2024
Duration
Anniversary capsule
Services
- Design
- Premium Production
- International Logistics
The Brief
GEKKO Agency developed the official "25 Years of Slim Shady" anniversary collectors series for Eminem, in partnership with Universal Music Group USA.
To celebrate a quarter century of one of hip-hop's most iconic albums, we designed and produced a premium capsule collection that pays tribute to the Slim Shady legacy — featuring varsity jackets, detailed embroidery, woven labels, and bold graphics that honor the era while feeling contemporary.
Crafted For The Milestone
Every piece was crafted to collector-grade standards, befitting a milestone of this magnitude. Varsity jackets built like the real thing. Embroidery that reads like a love letter to the era. Woven labels that fans will hold onto for decades.
End-To-End Execution
As an official vendor for Universal Music Group, GEKKO managed the entire process from development through production and international shipping — delivering the full collection to the USA ready for release.
A milestone album deserves milestone product. Every detail engineered to live in fans' wardrobes for the next 25 years.
Credits
- Creative Direction
- GEKKO Design Studio
- Production
- Türkiye premium garment hub
- Logistics
- USA delivery — Universal Music Group
- Released
- 2024
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