25 years of Slim Shady, collector-grade

The Brief

GEKKO Agency developed the official "25 Years of Slim Shady" anniversary collectors series for Eminem, in partnership with Universal Music Group USA.

To celebrate a quarter century of one of hip-hop's most iconic albums, we designed and produced a premium capsule collection that pays tribute to the Slim Shady legacy — featuring varsity jackets, detailed embroidery, woven labels, and bold graphics that honor the era while feeling contemporary.

Crafted For The Milestone

Every piece was crafted to collector-grade standards, befitting a milestone of this magnitude. Varsity jackets built like the real thing. Embroidery that reads like a love letter to the era. Woven labels that fans will hold onto for decades.

End-To-End Execution

As an official vendor for Universal Music Group, GEKKO managed the entire process from development through production and international shipping — delivering the full collection to the USA ready for release.

A milestone album deserves milestone product. Every detail engineered to live in fans' wardrobes for the next 25 years.