Case Study

Swedish House Mafia

Miami, New York, Ibiza — and Will Ferrell

Full-service merch partner for SHM across Miami Music Week, Arthur Ashe Stadium, the Ushuaïa Ibiza residency, and the Will Ferrell capsule collab — concept through on-site fulfillment.

Year

2022 — 2024

Duration

Miami · NY · Ibiza

Services

  • Design
  • Production
  • On-site Sales

A Full-Service Partnership

GEKKO Agency served as the full-service production partner for Swedish House Mafia across multiple landmark projects, delivering custom apparel and accessories from concept through fulfillment.

3Cities · MIA · NY · IBZ
1Ushuaïa residency
Dog tags struck

The Will Ferrell Capsule

Highlights include the exclusive capsule collection born from a creative collaboration between Swedish House Mafia and Will Ferrell, blending unexpected worlds of electronic music and pop culture into a limited-run clothing line.

Miami Music Week 2023

For Miami Music Week 2023, we produced the official SHM collection — designed to match the energy of one of the biggest weeks in dance music.

Arthur Ashe Stadium

When Swedish House Mafia took over Arthur Ashe Stadium in New York, GEKKO delivered a dedicated merch collection for the occasion, including custom dog tag accessories crafted to commemorate the show.

Ushuaïa Ibiza Residency

We also supplied the complete merchandise operation for SHM's iconic summer residency at Ushuaïa, Ibiza — managing design, production, and on-site fulfillment throughout the season.

This partnership showcases GEKKO's ability to operate at the highest level of artist merchandise — quality, speed, and creativity on a global stage.

From one-off capsules to full residency rollouts.

Credits

Creative Direction
GEKKO Design Studio · with SHM creative
Production
Türkiye premium hub
On-site Operations
Field team — Miami / New York / Ibiza
Partnership Since
2022

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