Apparel the Chromebook field team actually wants to wear

The Problem

GEKKO Agency teamed up with Google's Chromebook division to solve a simple but overlooked problem — giving their field team apparel they actually want to wear.

We designed and developed a custom collection for the Chromebook field team — the people representing Google in retail environments like MediaMarkt and other major electronics stores.

The Brief

Create branded pieces that feel as good as they look, moving beyond generic corporate wear into something the team could wear with pride on the shop floor.

The Collection

The collection was produced using recycled cotton, aligning with Google's sustainability standards while delivering vibrant, detail-rich graphics — from bold chenille lettering to playful character designs that bring the Chromebook brand to life.

Every piece was developed from scratch, with GEKKO handling design, material sourcing, and production end-to-end.

The benchmark wasn't 'corporate-acceptable' — it was 'would the team grab this off the rack at retail.' That's where field apparel earns its keep.