Jägermeister
From bar drink to lifestyle brand
How GEKKO turned Jägermeister into a fashion brand. 27 product categories, premium fabrics, and a licensed merchandise line that generated significant recurring revenue.
Year
Multi-year
Duration
Ongoing partnership
Services
- Design
- Licensed Production
- Global Fulfillment
The Challenge
Jägermeister Global wanted to elevate their brand beyond the bar. They needed a merchandise partner who could design and produce premium clothing that people actually want to wear and buy — not throwaway promotional items.
The Solution
GEKKO designed, developed, and now manages the complete Jägermeister licensed clothing line for the Global market. From premium jackets and hoodies to accessories — every piece is fashion-grade quality, produced in our certified factories in Türkiye.
Scope
27 product categories, ranging from PANTONE mugs and premium outerwear to hoodies, t-shirts, caps, seasonal collections, and the signature 'Meister' bodywarmer.
A licensed merchandise line that generated significant recurring revenue. Brand perception elevated from a bar drink to a lifestyle brand. Ongoing multi-year partnership with continued growth.
Credits
- Creative Direction
- GEKKO Design Studio
- Production
- Türkiye premium hub
- Licensing & Compliance
- GEKKO Operations
- Fulfillment
- Global e-commerce
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